The Humber Bridge Sportive is a fun, non-competitive cycle event taking in the scenic views of North and North East Lincolnshire raising money for local charities.

The first HBS was formed in 2014, and has been an annual ride ever since (excluding a couple of Covid years)! Each year the proceeds of the ride have gone back to local charities, with over £125,000 having being raised so far!

Founded by Ian Nicholls and Andy Cawley, the reigns of the ride have more recently been handed over to the wonderful P.A.U.L For Brain Recovery team.